The third edition of the Pomì schools project has concluded
This year too, over 12,000 primary school students were able to discover the tomato supply chain and its values thanks to the third edition of the Gruppo Casalasco project, carried out in collaboration with Neways, a company specializing in educational projects.
The third edition of the educational project concluded with great enthusiasm "The Adventures of Pomì and Dori: The Tomato Supply Chain Between Sustainability and Healthy Eating", promoted by Gruppo Casalasco through its Pomì brand and carried out by Neways, a company specializing in educational projects.
During the 2024/2025 school year, the initiative involved over 12,000 male and female students aged between 6 and 10: 550 classes from 82 primary schools in the provinces of Bologna, Modena, and Naples, confirming its growth in terms of both participation and appreciation from educational institutions. The educational program, which features the tomato, a symbolic food of the Mediterranean diet and a key product of Italian agro-industrial excellence, aims to introduce children to the themes ofhealthy eating, respect for the environment and the enhancement of the Italian agri-food supply chain, in an engaging way.
Through a comprehensive educational kit, students were able to discover the characteristics of the tomato plant and its varieties, its nutritional benefits, and the role of the 100% Italian supply chain and sustainable practices for packaging recycling. The program also included an educational poster, a booklet with educational games, certificates of participation for each student, and the delivery of 13,500 Pomì tomato puree bricks for students, families, and teachers.
The “Classes” creative contest, the final stage of the project, then allowed students to express what they had learned by creating a collective artistic work about Pomì and Dori's journey along the tomato production chain. Among the many works received, two were selected two winning classes, awarded with a voucher to be used for the purchase of school supplies, in recognition of their originality, commitment, and consistency with the educational content.
Additionally, two schools hosted in-person training sessions, during which industry experts guided children through interactive workshops to discover the world of tomatoes through play and experimentation.
