Pomì on air with a new communication campaign
The renowned tomato products brand features the faces of its farmers to introduce its new packaging and tell the story of its supply chain
Pomì, the 100% Italian tomato passata, is back on air with the communication campaign “We are Pomì” dedicated to the complete rebranding of its Italian range.
The concept, created by This is Ideal of Turin and produced by Diaviva of Reggio Emilia, directed by Clemente De Muro and Davide Mardegan of CRIC, not only celebrates the recent logo and packaging rebranding but also, with dynamic and contemporary language, tells the story of the short supply chain, sustainability, and the quality of this Made in Italy product.
Indeed, Pomì embodies the history of Italian taste, which, since 1982, across generations of consumers, continues to delight and be delighted by life's small pleasures. A prime example is the Pomì farmers, who for years have passionately cared for the land and the tomatoes they cultivate every day, always striving for excellent results.
The campaign, planned by Outnow (TII group), will be on air starting the first week of February with a linear TV schedule on major networks RAI, Mediaset, Sky, LA7 and Discovery; a plan of over 4,000 spots, to reach over 85% of the identified target, which, starting with the 30-second format, will showcase Pomì's supply chain and its values.
The ad will also be promoted and supported on the brand's main social and digital channels (Facebook, Instagram and Youtube).
