Casalasco launches partnership with historic brand Rosella

Casalasco is pleased to announce its partnership with the Australian brand Rosella, for which it has created four custom products: the classic soups Condensed Tomato Soup, Tomato Roasted Bell Pepper Soup, Delicious Carrot & Potato Soup and Creamy Pumpkin Soup.

It's since 1895 that Rosella has been bringing preserves, jams, condiments, and vegetable purees to shelves, among the most beloved products by generations of Australians.

A brand synonymous with authenticity and taste which finds in Casalasco the natural partner to carry forward a tradition focused oncare for raw ingredients and product quality.

Rosella's Classic Soups

Among the products Casalasco makes for Rosella, the Condensed Tomato Soup, stands out as part of the brand's classic product line; with its full-bodied flavor, it has always been a staple in Australian pantries, suitable for consumption on its own or as a base for numerous recipes.

This beloved product is joined by three new ready-to-eat soups: the Tomato Roasted Bell Pepper Soup, the Delicious Carrot & Potato Soup and the Creamy Pumpkin Soup. Smooth and flavorful, they can be enjoyed as is or enhanced with seeds and nuts, aromatic herbs, or creamy cheeses, offering a wide variety limited only by your culinary imagination.

Four products with healthy, simple, and versatilerecipes, ready to become staples even in the pantry of those who follow a vegetarian or gluten-free diet.

The new Tetra Recart© packaging

For its soups, Rosella has chosen the Tetra Recart© packaging from Tetra Pak, a result of a renewed environmental awareness.

Compared to canned packaging, the new packaging results in a CO2 consumption reduction of over 80%, being made from 71% renewable materials; for example, wood fiber from responsibly managed and FSC™ certified forests.

Lightweight and shock-resistant, the new packaging allows for greater transport efficiency and significant space savings during transport, so that each load can carry 10 to 20% more product, reducing emissions from road transport.

The square shape of the Tetra Recart© carton it performs better in stores, because it takes up 30% less space compared to cans and is easy to arrange neatly on shelves; when it's time to dispose of it, it can be easily compressed, reducing the volume of waste.

“We are honored that Rosella chose our company to introduce the iconic Condensed Tomato Soup to the market in more eco-friendly packaging, allowing us to reimagine tradition.”

says Linda Avigni, Co-packing Sales Manager at Casalasco.