Consorzio Casalasco del Pomodoro at Cibus 2018

The 2018 trade fair schedule continues for Consorzio Casalasco del Pomodoro, which will be present at Cibus in Parma from May 7 to 10 with an exhibition space (Hall 5 Stand E016) where new marketing strategies and new product lines for the Pomì and De Rica brands will be discussed.

For Pomì, 2018 is certainly the year of digital internationalization thanks to the implementation of a platform that will allow for centralized and optimized management of 13 new websites and social media channels, which will target markets where the brand is already present and established and countries considered strategic for business development.

Specifically, the project will allow for automatic sharing of common content across various sites, but also the customization of information and posts according to the customs and practices of the country involved. The platform will specifically open up to countries such as: Germany, Austria, Russia, United Arab Emirates, Lebanon, Bahrain, Jordan, Saudi Arabia, Japan, Canada, and Guatemala, while consolidating its presence in Italy and the United States, where the brand already has a web presence.

For De Rica, a brand acquired by the company last October, Cibus will be an opportunity to preview the new line of natural legumes, which will be available on shelves starting in autumn 2018 in various formats and packaging.

The four-day fair program will also feature three international chefs from Mexico, Lebanon, and Japan who will combine the culinary traditions of their countries with tomatoes, a key ingredient in our Mediterranean cuisine, under the Pomì brand.