Consorzio Casalasco del Pomodoro kicks off 2018 with the Marca fair in Bologna
On January 17 and 18, the main national event dedicated to private label products. The first event of 2018 for Consorzio Ca...
The first event of 2018 for the Consorzio Casalasco del Pomodoro, which will be at Marca in Bologna on January 17 and 18, the trade fair for private label products (MDD), unique in Italy, and second in importance in Europe.
Confirming the fair's growing importance is the presence of prestigious national and international brands, totaling over 600 exhibitors. The number of foreign operators is also increasing, with significant representation from retail category managers.
On this occasion Consorzio Casalasco – which, in addition to being the leading Italian supply chain for the cultivation and processing of tomato derivatives, is also active in the production of other plant-based food products – will present, to meet the needs of an increasingly demanding and attentive market, some new organic products: a beverage based on almond milk and a range of broths in various formats. Both products are offered under the Consorzio's brand.
Other sections of the stand will feature legumes, ready-made sauces, lactose-free beverages, and ready-to-eat soups.
Regarding the private label market, according to data released by Bologna Fiere, in the first nine months of 2017, it recorded a 2.9% increase in sales, raising its market share in Packaged Consumer Goods to 18.7%, with reference to Hypermarkets, Supermarkets, and Small Self-Service stores. Private label brands grew by 2.6%, while the growth drivers, again referring to the same period last year, are the segments where private label is innovating: the Premium segment (+16.1%), Organic/Ecological (+10.6%), and Functional (+11.8%), which are products that refer to a specific function: wellness, health, vegan, probiotic, gluten-free, and 'free-from' products.
In the coming weeks, Consorzio Casalasco's extensive event program will continue, as this year it will be involved in about twenty global trade fairs to promote the Pomì and De Rica brands and co-packing activities, the company's core business. Among other events, Casalasco will indeed be present at the Winter Fancy Food in San Francisco, Gulfood in Dubai, Foodex in Tokyo, Cibus in Parma, Summer Fancy Food in New York, and Sial in Paris.
MARCA 2018 - WE'LL BE THERE:
PAVILION 36
STAND C 18
