Not all gifts come wrapped: Pomì's new Christmas campaign
Christmas is made of lights, festive tables, and traditions. But, above all, it's made of heartwarming gestures.
Not all gifts come wrapped.
Christmas is made of lights, festive tables, and traditions. But, above all, it's made of heartwarming gestures.
This idea gave birth to “Not all gifts come wrapped”, the Pomì global Christmas campaign, created by Caffeina for the Casalasco Group.
A story that invites us to slow down and rediscover the true spirit of the holidays: time dedicated to others, care, and conviviality. These are values that Pomì brings to the kitchen every day through its products, made with 100% Italian tomatoes, and which become the starting point for creating dishes that bring people together.
The campaign is featured on Pomì's global social media profiles and on the channels Pomìto in Germany and Austria, with a 45-second main video, accompanied by a mix of static and video formats. In Italy, a campaign is also planned with a 15-second format on YouTube Connected TV and Netflix. On air until December 31st, available at this link.
Because at Christmas, the most beautiful gifts are those made from the heart.
