UniCredit and SDA Bocconi bring the Agribusiness Management Development Program to the headquarters of the Consorzio Casalasco del Pomodoro in Cremona
UniCredit and SDA Bocconi School of Management presented, at the Consorzio Casalasco del Pomodoro, a company that, in addition to owning the historic...
The lecture, titled: “Marketing in Agribusiness: Creating Value for the Customer”, saw the participation of approximately 40 entrepreneurs held by SDA Bocconi professors Vitaliano Fiorillo, course coordinator, and Chiara Mauri, Marketing & Sales Professor, with the fundamental contribution of Costantino Vaia, General Manager of the Consortium, who illustrated the key stages of his company's history, with particular reference to the internationalization process, and Romano Negrisoli, Corporate Area Manager for Mantova and Cremona at UniCredit, who illustrated the Bank's support in the internationalization process of the Consorzio Casalasco.
At the conclusion of the event, the entrepreneurs visited the Consorzio Casalasco del Pomodoro plant.
